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- By Heidi Rogers
- 06 Aug 2026
The National Football League has imposed a hefty $250,000 fine on Dallas Cowboys owner Jerry Jones for an action he claims was an “unintentional” obscene gesture made toward fans during a Sunday’s game at the Jets’ stadium.
Widely circulated footage appeared to show Jones making an obscene gesture at Jets fans, but Jones insists he was actually signaling approval to Dallas supporters in attendance as his team secured a decisive win.
“That was unfortunate. It was kind of an exchange with Cowboys supporters seated near me,” Jones stated during a Tuesday interview. “There was a swarm of Dallas supporters—not New York fans, Cowboys fans. The entire stadium was brimming with enthusiasm for the Dallas team.”
Jones additionally clarified that the signal was completely accidental, happening amid the elation following the team’s last score. “I just showed the wrong digit,” he remarked. “The action was inadvertently performed. This is sincere. Should you call it unplanned, you can. However, it got resolved pretty quick.”
This is not the first time an NFL owner has been penalized for misconduct. Recent examples involve:
Jones, who is recognized for his media savvy, possesses an approximate net worth of around $16bn, making the penalty easily payable for the wealthy proprietor.
This event comes after a controversial preseason for Jones, who encountered significant backlash from the Dallas supporters after the team dealt key pass rusher Micah Parsons to the Green Bay Packers.
Additionally, Jones was a prominent subject in a Netflix documentary that examined his role in developing the Dallas franchise into the globe’s highest-worth sports franchise, even with its modern-era championship drought.
The NFL’s decision to fine Jones underscores its continuing effort to maintain proper behavior among all franchise representatives, irrespective of their status or financial standing.
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